From 200,000 sq. ft. to 350,000 Detroit Boat Show nearly doubles in size in 4 years.
LIVONIA , MICH. – January 13 , 2015 – As Michigan’s economy rebounds, so has the marine industry in this Great Lakes State. New boat, motor, trailer and accessories sales in Michigan have increased over the past 4 years . A long with this increase comes an increase in the size of the state’s premier boating sales event – the Detroit Boat Show.
Boat shows remain the single most important selling tool for dealers,” said Show Manager Nicki Polan. “ 57 % of those who buy a boat attend a boat show for a number of obvious reasons.” The Detroit Boat Show will bring hundreds of boats and 150 o f the state’s finest marine businesses under one roof. It would take someone weeks to see as much product on their own. We are also seeing more manufacturer involvement, which means more manufacturer exhibits and a sexier show.”
At 350,000 square feet, the Detroit Boat Show cruises into Cobo Center February 14 – 22 . The show will be 50,000 square feet larger than in 2014 and a full 150,000 square feet larger than 2012. The Detroit Boat Show features hundreds of boats for fishing, skiing, wakeboarding and cruising – also paddle boats, kayaks, paddleboards and inflatables. New product launches from engine and boat manufacturers, will be featured as well as marinas, canvas shops, aftermarket accessories, ski and wakeboarding equipment, tow toys, electronics and docks, lifts, and hoists. It is the best place to shop all things boating,” said Polan. “Show prices are also extremely competitive and buying a boat in February assures boats will be ready for an early summer launch.”
More than 68,000 consumers are expected to attend to see and buy hundreds of new 2015, 2014, and 2013 model boats of all types and sizes . Unlike auto shows, people actually buy boats at the Detroit Boat Show. Many dealers say they can attribute up to 50 – percent of their annual sales to sales and leads generated at this show. More than 1,500 boats, worth an estimated $50 million, traditionally sell during the Boat Show’s nine – day run , and shortly after to leads generated at the show.